A new study by Simmons, a unit of Experian Research Services has found that consumers are 47% more engadged by ads that run with television programs viewed online than those watched on a TV set.
Online TV Ads Suck Less Than TV Ads On TV: Study
December 25, 2007 · 3 Comments
→ 3 CommentsCategories: Marketing
Is Facebook the next Google? - By Paul Boutin - Slate Magazine
November 9, 2007 · No Comments
A good read to learn more about Facebook’s new ad system, written by the liberals over at Slate Magazine.
Is Facebook the next Google? - By Paul Boutin - Slate Magazine
→ No CommentsCategories: Uncategorized
SEO? You work for Google?
September 19, 2007 · 1 Comment
Search Engine Rankings. Everyone wants to be number one, and there are millions of web sites out there. So how do you become number one and stay there consistently? Consistently is the key word here. Sure, you may apply the newest, best trick in the book today, but when someone else comes out with a better one tomorrow, you will be scrambling to get to the top again.
I think one of the keys is to be well-rounded. There are many books and philosophies about web rankings that are floating around. Some people say article marketing is the way to go, others link building, others say you have to maximize your web pages for the search engines. You have to get all your keywords right and your titles and description. But what happens when another web site does you one better in that area? Now you drop in rank. Therefore, I think it is more important that you do a good job in all the areas than to be the very best in one area. And I think it is OK to be number 8 or number 3 in rank, also. If you are in the very top spot and you are clicked simply because the top spot gets more clicks, are you really going to get more sales just because you are number one? Your product and site have to be relevant to the consumer, not just the search engine. Keep reading →
→ 1 CommentCategories: Google · Search Engine Optimization
Google Adwords Improves Organic Results Too
August 9, 2007 · 2 Comments
I hope Google Adwords does not ban me after they see this article. But if they do, that is OK.
I just can’t keep silent anymore.
I think Google Adwords is helping my natural search engine results.
Let me explain. (By the way, this is NOT a sales pitch for Google Adwords. I have a love hate relationship with Google Adwords. I love the traffic and profits they send me. I hate paying my bill at the end of the month.)
When I began using Google Adwords, I realized that pages that have my Adwords ads on them were coming up in search engine results for linked pages to me. And the pages that they linked to were consistently gaining higher and higher natural search engine results. Now, that may all be coincidental, since I do a lot of other things to get high natural search engine results. But it makes me wonder.
You see, if the ads I place with Adwords help my natural search engine results, then it is like I am double dipping. I not only get the traffic I pay for with Adwords, I also get massive natural search engine traffic. Hmmm…
So how do you take advantage of this trick? Keep reading →
→ 2 CommentsCategories: Adwords · Google
Enhance Your Search Engine Result Ranking Through Keyword Relevance
April 14, 2007 · No Comments

I’ve surfed hundreds of sites pertaining to SEO writing tips and suggestions. I never saw anyone suggesting a higher priority for keywords over relevance. My own opinion is that keyword seeding and article composition should both be done with great care.
The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened –up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query. Keep reading →
→ No CommentsCategories: Keyword Competition · Keyword Relevance · Search Engine Optimization
The Cliche “The Money is in the List” Rings True
March 8, 2007 · No Comments

How important is a list, your very own personal list, when you are building an online business? Think about this. Are you more likely to open an email that has a sender email address and name that you recognize or a sender email address and name that you do not? If you subscribe to a newsletter and you receive an informative newsletter once a week or every few days, are you more or less likely to open an email from the sender of that newsletter than one from someone you don’t know? Keep reading →
→ No CommentsCategories: Aweber · List Building
How to Write Great Articles for “Article Marketing”
February 25, 2007 · 2 Comments
Perhaps you have seen the latest excitement about article writing and article marketing. Perhaps you have written a few articles, submitted them to a few sites, and gotten a few responses. You see that article marketing can work, but it is frustrating when you sit down to write an article for the internet. It is one of the hardest things you can do. You feel like you want to pull your hair out.
What if I could show you an easy way to write articles, several articles each day. What if you could learn to do that in an hour a day, stress-free? Read on. Keep reading →
→ 2 CommentsCategories: Article Marketing
What is Web 2.0?
January 28, 2007 · 2 Comments
Who exactly started Web 2.0? I know that O’Reilly takes credit for it. Here’s the direct qupte from their website
The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity.
But perhaps it was back when Napster was just becoming popular throughout the college community. I was a sophomore at Loyola College and fondly remember my WinAmp collection of pirated wonderful music. If your definition of Web 2.0 is user centric, what could be more user centric than using the Internet to exchange music with people anywhere in the world. That was back in 2001, and slowly but surely the Internet’s bumpy ride has taken us into a new era of the Internet–one where you have online bookmarks, files and applications and where anyone can give their opinion on their “blog.”
If you’ve heard the term Web 2.0 you’ve probably also heard all the conjecture about what is and isn’t Web 2.0. Our interpretation is that Web 2.0 defines a new phase of a user centric web with innovation in native web applications. Regardless of terminology there is a definite shift in the innovations that are taking place on the web. This shift is taking the web: * From content centric to user centric models… * From the web as a virtual space for storing information to the web as a platform for services… * From program based innovation to web based innovation.
-Websites: The Next Generation Resources
- O’Reilly — What Is Web 2.0
- Web 2.0 Conference - November 7-9, 2006 - San Francisco, CA
- Web 2.0 - Wikipedia, the free encyclopedia
- O’Reilly Radar: Web 2.0 Report– $375!
- SEOmoz’s Web 2.0 Awards
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→ 2 CommentsCategories: Web 2.0
WordPress 2.1 released!
January 23, 2007 · 3 Comments
With an improved editor, image uploader, security features, and more. Nice polish added to already great blogging software.
→ 3 CommentsCategories: Uncategorized
How To Increase Your Productivity
January 21, 2007 · No Comments
It’s the little things that matter, those small OCD nuances that you must find and cure in order to maximize your creativity. One of those small matters, some would argue is a big important matter, is what music you listen to while working.
Lately, I have been listening to long, funky, jazzy, just plain fresh mixes from Beatonic and Trackwerk and my productivity has skyrocketed. I no longer fiddle with my iTunes or wonder what song i’m going to play next. Music is very important to me, it helps get me into the ’state of flow’. I’m able to achieve flow when listening to these mixes, as they usually last for 45 minutes, and the best of 2006 on Trackwerk is the longest at 2 1/2 hours.
Check out the music and let me know what you think. You can play them from the site or download them for free.
Beatonic
Trackwerk :: underground dance music mix sets
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