I hope Google Adwords does not ban me after they see this article. But if they do, that is OK.
I just can’t keep silent anymore.
I think Google Adwords is helping my natural search engine results.
Let me explain. (By the way, this is NOT a sales pitch for Google Adwords. I have a love hate relationship with Google Adwords. I love the traffic and profits they send me. I hate paying my bill at the end of the month.)
When I began using Google Adwords, I realized that pages that have my Adwords ads on them were coming up in search engine results for linked pages to me. And the pages that they linked to were consistently gaining higher and higher natural search engine results. Now, that may all be coincidental, since I do a lot of other things to get high natural search engine results. But it makes me wonder.
You see, if the ads I place with Adwords help my natural search engine results, then it is like I am double dipping. I not only get the traffic I pay for with Adwords, I also get massive natural search engine traffic. Hmmm…
So how do you take advantage of this trick?
Run Adwords advertising using cheap keywords. Two things happen–you will get direct Adwords traffic, but you will also get higher natural search engine rankings.
Think I am just running at the mouth? Test me. Buy a new domain name. Put a one-page website on it. Send it Adwords traffic. Watch your natural search engine rankings grow. By the way, to make this work and know for sure that Adwords is responsible, do not send any other traffic to it or do anything else that might help with your natural search engine rankings.
When your experiment is complete, let me know what you found—I think I know the answer, I just want to hear it from you!
3 responses so far ↓
Mr. Chuck // October 21, 2007 at 11:34 pm
No, Adwords does not help.
There are a couple possible reasons for this.
Adwords ads sit in the most “Primo” spots on the page and
1. The spiders see nothing
or
2. The spiders see lots of irrelevant words.
Either way….sites with adsense have a statistical correlation of ranking lower. Not every time, but it is statistically significant.
Ryan From Internet Marketing Blog // December 14, 2007 at 2:37 pm
It’s nothing I’ve ever thought about before, however, I have some sites that are advertised ONLY through adwords and when I check my backlinks it shows several…
When I check on the backlinks they are all sites displaying my Google ad.
tyballer // June 28, 2008 at 7:54 pm
If you’re new with adwords, here’s some questions to ask yourself:
How many keywords should I put in each adgroup?
What keyword matching options should I use?
How does the text within my ad affect my overall bid price and the number of clicks I get each day? (You can change one single word in your ad and immediately get more or less clicks)
What negative keywords should I included?
What do I do when Google raises my minimum bid prices to $5.00?
If you don’t have great answers to these questions, enlighten yourself:
http://www.winningontheinternet.com
You’ll be glad you did.
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