A new study by Simmons, a unit of Experian Research Services has found that consumers are 47% more engadged by ads that run with television programs viewed online than those watched on a TV set.
Online TV Ads Suck Less Than TV Ads On TV: Study
December 25, 2007 · 3 Comments
Categories: Marketing
3 responses so far ↓
Ryan From Internet Marketing Blog // January 4, 2008 at 7:30 am
Now that I have a DVR (similar to TIVO for those that don’t know what DVR is), I haven’t watched commericals in a long time (besides during the Super Bowl when I wanted to watch them).
Ryan
Matt Larson // February 12, 2008 at 10:04 pm
Hey there Rex,
Got your friend on Digg & saw a Charleston connection. Wasn’t sure if you still live in the area but wanted to say hey. Not too many hard-core SEM nuts in the area
Rex // March 25, 2008 at 12:50 am
Hey Matt,
I’m still in the area. I’ve come across your site a few times. Nice work! We should get together and exchange ideas. Email me at rex at highlyrelevant.com when you get a chance.
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