Internet Marketing Blog

I came across a great looking blog while looking for resource sites in the health niche. Its called Featherish Healthy Living Blog. Featherish.com is actually a health forum, which I’m participating in to get the word out there about my own health niche website, Alternative Health Nut.

I like the clean feel, the absence of adsense ads, and having recent posts at the top of the right column. This encourages return visitors in my mind, because its easy to catch up on the entries you missed.

1. Title

It’s basically a good headline for your headbook. It needs to communicate the strongest benefit. You should have a list of benefits of the ebook, a list that appeals to emotion and desire.

Sample Titles : phrase + strongest benefit
How To …title is always a popular choice. How To Get the Most Out of Your iPod.
Ten Ways…to train an obedient dog
20 Secrets…to Driving Laser Targeted Traffic to Your Website
7 Tips for…for Clearing Acne the Natural Way

2.Write as if you are speaking to one person.
Pretend you are just sitting down with a friend and you are teaching them how to do something. Use a a lot of you language, avoid using I and Me. You want your reader to feel like they are being directly spoken to.

3. Use short paragraphs. An ebook is less daunting if a reader can skim read and get through it. Technically, even one sentence can be a paragraph. When I teach paragraph writing to my students learning english as a second language, i use an upside down triangle to illustrate the concept of going from a general idea to a narrow idea. In each paragraph the first sentence is called the topic sentence.

Use simple language, avoid jargon. In grammar we call this diction, or word choice. Don’t use technical terms that are really specific to the topic you are writing about. Of course, if you are writing a course for $2000 for dermatologists and you know they are going to know all the terms, thats okay.

4. Use stories, personal anecdotes, and examples. I try to use examples from my past experiences that makes the concept more concrete and personal. It develops a relationship with the reader, which is good because you are trying to turn them into back end customers.

5. Use your ebook to drive traffic back to your site, promote your back end, and promote your affiliate products. Throughout the ebook make sure to use links driving the readers back to your site, to read an article or another product.

Affiliate example
Let’s say your ebook is on golf, and there is a certain wood or iron you use that has lowered your score; see if there is a way to throw in a link to buy the club from golfstore.com using your affiliate id. The reader may have been considering buying a new club and your recommendation could be the tipping point to converting a sale.

Promote Your other Ebooks
If have a page about a certain concept, you could say ‘I go into more depth in my xyz course ‘. For example, I have ebook about getting the most out of your iPod, and there is a page about the new video iPods, and i plug another ebook I have about converting dvd’s into iPod video format.

Your ebook serves as a an effective and cost-free promotional tool, just don’t overdue it.
6. Use formatting tools and styles to make the ebook more interesting and easier to read. For instance, use bullet points and numbering. People like bullet points as a way to organize things. Also, use headers and sub headers to break things up into little topics so its easy to find what the reader need.

Use pictures and diagrams to explain concepts. A lot of people are visual learners and it helps them digest the material. The best site for free downloadable stock photos is www.sxc.hu.

I would also suggest a table of contents in the beginning.

Using these techniques are useful if a reader is referring back to the book or they are skim reading.

7. Convert your ebook into pdf files. Its a universal file, and it has a perceived value to it. Having a plain word document implies that your ebook is common because everyone has textpad on their computer, and you could have just written a couple things in there and called it an ebook. There is a more officialness to a pdf file, as most reputable companies put their manuals and documents into pdf files for their employees and customers for the following reasons.

There are also more security features. You can limit printing and copy and paste actions. I wouldn’t recommend disabling printing.

One of my ebooks that I am writing for internet marketing disallows copying and pasting, simply because the information is valuable to me and copyrighted. However, I suggest allowing copying and pasting, I usually find it annoying if I can’t copy and paste a document.

Pdf conversion also compresses the pictures and overall size of the file.

Free .pdf Creator
To make a pdf file, you can use pdf995.com. Once installed, its a program that shows up as a printer your printer window in word. You select your document to print to pdf995, but instead of actually printing it, it creates a pdf file. However, you cannot have live links in your document, which will

You can download the Adobe Acrobat trial for 30 days. You can also buy a strip down version of adobe elements for $100.

This is really intersting, you can add social bookmarking and rss feed
buttons to your site for free…these are the best looking buttons i’ve seen yet. You can add it to wordpress blogs directly by putting the code in your post. Or by putting it in your css files. If your blog is hosted by wordpress, then you have to pay $15 to customize your css file.

Here is the link
Add This! Social Bookmark and Feed Button - Web2.0 Social Media Optimization