Seomoz.org, a highly regarded site in the search engine optimization industry, has created one of the most useful seo tools for curious webmasters and web marketing professionals to gauge a site/page’s relative importance and visibility. Its different than PAGE RANK because it tells you your site’s potential to rank in the search engines…page rank is one of many factors the tool utilizes to give you your data.
A comparable site, Nichewatch.com, gives you decent metric data about your site’s incoming links, pages indexed by the search engines, and keywords. Also, Matt Callen’s Seo firefox plugin gives you great metrics.
However, Seomoz’s Page Strength SEO Tool tells you:
- The potential ability of your page to rank in the search engines.
- Is your site making inroads on the world wide web?
- The Importance and Visibility of a Webpage.
- Is visitor traffic and search engine visibility within your grasp?
- Data on Popularity, Links and Mentions of the Page/Site Across the Web
- How popular is your site within your niche?
To compile your page strength score, Seomoz’s uses some interesting factors (there are a total of 13 factors used):
- Position at Google for first four words of title tag on target URL. (this usually means your sites Name or main keywords)
- Age of Domain (using wayback machine)
- Domain Name Visibility: This is a count of results at Google for a search for your domain, showing URL visibility rather than incoming link count. (
- Internal Link Percent: This is the percentage of pages on the domain that link to the target url. If the target URL is the same as the domain name, this is usually 100%
- Number of search results for URL search at del.icio.us
- Links found in Wikipedia
- Listings in DMOZ
- Google Pagerank of full URL and Domain
The page strength is based on a scale of 0 to 10 just like google’s page rank, and anything 2.5 or higher is a good start.
For example, this marketing site currently scores a 2.5/10 and Seomoz’s tool tells me this:
Although not a considerable presence, your site/page is making
inroads online. Visitor traffic and search engine visibility is within
your grasp.
As a webmaster and internet marketer, the value of this tool is very high; you can use it before doing a search engine optimization campaign for a company or for your own sites. As a niche marketer, you can track in detail how your site is growing. If six months from publication your site is still below Page Strength of 3, then perhaps you need to change the structure of your site or change your link acquisition campaign.
