Internet Marketing Blog

1. Title

It’s basically a good headline for your headbook. It needs to communicate the strongest benefit. You should have a list of benefits of the ebook, a list that appeals to emotion and desire.

Sample Titles : phrase + strongest benefit
How To …title is always a popular choice. How To Get the Most Out of Your iPod.
Ten Ways…to train an obedient dog
20 Secrets…to Driving Laser Targeted Traffic to Your Website
7 Tips for…for Clearing Acne the Natural Way

2.Write as if you are speaking to one person.
Pretend you are just sitting down with a friend and you are teaching them how to do something. Use a a lot of you language, avoid using I and Me. You want your reader to feel like they are being directly spoken to.

3. Use short paragraphs. An ebook is less daunting if a reader can skim read and get through it. Technically, even one sentence can be a paragraph. When I teach paragraph writing to my students learning english as a second language, i use an upside down triangle to illustrate the concept of going from a general idea to a narrow idea. In each paragraph the first sentence is called the topic sentence.

Use simple language, avoid jargon. In grammar we call this diction, or word choice. Don’t use technical terms that are really specific to the topic you are writing about. Of course, if you are writing a course for $2000 for dermatologists and you know they are going to know all the terms, thats okay.

4. Use stories, personal anecdotes, and examples. I try to use examples from my past experiences that makes the concept more concrete and personal. It develops a relationship with the reader, which is good because you are trying to turn them into back end customers.

5. Use your ebook to drive traffic back to your site, promote your back end, and promote your affiliate products. Throughout the ebook make sure to use links driving the readers back to your site, to read an article or another product.

Affiliate example
Let’s say your ebook is on golf, and there is a certain wood or iron you use that has lowered your score; see if there is a way to throw in a link to buy the club from golfstore.com using your affiliate id. The reader may have been considering buying a new club and your recommendation could be the tipping point to converting a sale.

Promote Your other Ebooks
If have a page about a certain concept, you could say ‘I go into more depth in my xyz course ‘. For example, I have ebook about getting the most out of your iPod, and there is a page about the new video iPods, and i plug another ebook I have about converting dvd’s into iPod video format.

Your ebook serves as a an effective and cost-free promotional tool, just don’t overdue it.
6. Use formatting tools and styles to make the ebook more interesting and easier to read. For instance, use bullet points and numbering. People like bullet points as a way to organize things. Also, use headers and sub headers to break things up into little topics so its easy to find what the reader need.

Use pictures and diagrams to explain concepts. A lot of people are visual learners and it helps them digest the material. The best site for free downloadable stock photos is www.sxc.hu.

I would also suggest a table of contents in the beginning.

Using these techniques are useful if a reader is referring back to the book or they are skim reading.

7. Convert your ebook into pdf files. Its a universal file, and it has a perceived value to it. Having a plain word document implies that your ebook is common because everyone has textpad on their computer, and you could have just written a couple things in there and called it an ebook. There is a more officialness to a pdf file, as most reputable companies put their manuals and documents into pdf files for their employees and customers for the following reasons.

There are also more security features. You can limit printing and copy and paste actions. I wouldn’t recommend disabling printing.

One of my ebooks that I am writing for internet marketing disallows copying and pasting, simply because the information is valuable to me and copyrighted. However, I suggest allowing copying and pasting, I usually find it annoying if I can’t copy and paste a document.

Pdf conversion also compresses the pictures and overall size of the file.

Free .pdf Creator
To make a pdf file, you can use pdf995.com. Once installed, its a program that shows up as a printer your printer window in word. You select your document to print to pdf995, but instead of actually printing it, it creates a pdf file. However, you cannot have live links in your document, which will

You can download the Adobe Acrobat trial for 30 days. You can also buy a strip down version of adobe elements for $100.

If you are following Latent Semantic Indexing and the new trends of internet marketing, then I hope this post will help you gain a better understanding of what’s going on in the internet marketing community

First, I cant recommend enough to anyone trying to keep in step with the Google Dance to go to www.seo2020.com and download Charles Heflin’s free ebook The Plan.   The Plan details an exact schedule to generate a website that makes $10 - $15 a day. The website is designed and marketed in a way that will ensure its long-term success and growth according to rules that are being enforced by Google.

Most importantly though, it is the best starting point to get familiar with very basic silo strategy and gain an understanding of keeping to a schedule to meet your online revenue goals.

The Plan denounces any spammy techniques for gaining backlinks to your site, and even goes as far to say that all you need are directory submissions (add adsense after included) and articles submissions.  If you like the report and digg Charles’ style, then I recommend getting The Master Plan, which is $97 I think, but well worth the price. In the Master Plan, Charles Heflin, the writer and webmaster of Seo20/20, heavily emphasizes proper internal linking and creating themes and sub themes in your site. It is a down to Earth expansion of The Plan and the Silo Report that will walk you through step-by-step of the exact processes necessary to create a long lasting and immensely profitable online money making asset that will survive future search engine algorithm changes.

He also recommends the newest and best keyword research tool on the net. The reason its so good is because its the only Search Engine Marketing Tool utilizing Latent Semantic Indexing.

Its called Theme Zoom, but I am telling you right now that its the net’s best kept secret. Its an INDUSTIAL strength kewyord tool that properly creates a site blueprint using your keywords. It will give you over 22,000+ relevant keywords and even gets out some data like which words would make great content headers, which should be in your PPC campaigns, and which ones to write articles about.

People are starting to learn about the tool, as Dr. Mani, the famous internet marketing guru, just sent me an email about his use of it. He doesn’t mention the tool’s name, but it is Theme Zoom for sure.

Personally, I am using with Nichebot.com until Theme Zoom becomes more affordable. It is over 97 a month for it, (that’s just the basic price) but I have heard from Charles at Seo 20/20 that they are working on setting up a one time use of $48 for site blueprint and have already implemented a cheaper 2 week plan. I suggest you buy this only if you have an hour or two a day to devote to it, as the learning curve is high.

If this all sounds alien to you, go over to SEO 20/20.com and read The Plan as soon as possible. The new google dance involves visitor enhanced content, latent semantic indexing, and white hat linking techniques. I will still be using blog networks as Google still counts them as backlinks.

There are some good videos floating around right now discussing Latent Semantic Indexing (LSI) and theming as well as solid website structure to gain top rankings in the search engines. This is further proof that the methods taught at SEO 20/20 are not a temporary fad or smoke screen.

Charlest Heflin says that SEO 20/20 and The Master Plan were the first to teach this strategy to the masses, and he is partly right, though the VEO Report by Colin McDougal has similar ideas about solid content and structure.

If you do anything, go to Seo20/20’s seo book page, and read their free book The Plan and if you have the money buy the 9.95 book called the Silo Report. I highly recommend The Master Plan too, its one of the best books I’ve read about using internet marketing to make real money online. (more…)

Seomoz.org, a highly regarded site in the search engine optimization industry, has created one of the most useful seo tools for curious webmasters and web marketing professionals to gauge a site/page’s relative importance and visibility. Its different than PAGE RANK because it tells you your site’s potential to rank in the search engines…page rank is one of many factors the tool utilizes to give you your data.

A comparable site, Nichewatch.com, gives you decent metric data about your site’s incoming links, pages indexed by the search engines, and keywords. Also, Matt Callen’s Seo firefox plugin gives you great metrics.

However, Seomoz’s Page Strength SEO Tool tells you:

• The potential ability of your page to rank in the search engines.
  • Is your site making inroads on the world wide web?

• The Importance and Visibility of a Webpage.
  • Is visitor traffic and search engine visibility within your grasp?

• Data on Popularity, Links and Mentions of the Page/Site Across the Web
  • How popular is your site within your niche?

To compile your page strength score, Seomoz’s uses some interesting factors (there are a total of 13 factors used):

1. Position at Google for first four words of title tag on target URL. (this usually means your sites Name or main keywords)
2. Age of Domain (using wayback machine)
3. Domain Name Visibility: This is a count of results at Google for a search for your domain, showing URL visibility rather than incoming link count. (
4. Internal Link Percent: This is the percentage of pages on the domain that link to the target url. If the target URL is the same as the domain name, this is usually 100%
5. Number of search results for URL search at del.icio.us
6. Links found in Wikipedia
7. Listings in DMOZ
8. Google Pagerank of full URL and Domain

The page strength is based on a scale of 0 to 10 just like google’s page rank, and anything 2.5 or higher is a good start.

For example, this marketing site currently scores a 2.5/10 and Seomoz’s tool tells me this:

Although not a considerable presence, your site/page is making
inroads online. Visitor traffic and search engine visibility is within
your grasp.

As a webmaster and internet marketer, the value of this tool is very high; you can use it before doing a search engine optimization campaign for a company or for your own sites. As a niche marketer, you can track in detail how your site is growing.  If six months from publication your site is still below Page Strength of 3, then perhaps you need to change the structure of your site or change your link acquisition campaign.

SEOmoz | Page Strength SEO Tool