Internet Marketing Blog

This is the coolest tool out there to let you know the relationships hierarchy between the search engines. For instance, most people already know that google results are the same as aol now, but the users are quite different (they supposedly convert better on AOL because more online shoppers use AOL). Thus, Google heavily influences AOL. But who does yahoo look to for indexing and ranking sites? Click on to learn more.

Search Engine Decoder | Relationship Chart

This is really intersting, you can add social bookmarking and rss feed
buttons to your site for free…these are the best looking buttons i’ve seen yet. You can add it to wordpress blogs directly by putting the code in your post. Or by putting it in your css files. If your blog is hosted by wordpress, then you have to pay $15 to customize your css file.

Here is the link
Add This! Social Bookmark and Feed Button - Web2.0 Social Media Optimization

If you are following Latent Semantic Indexing and the new trends of internet marketing, then I hope this post will help you gain a better understanding of what’s going on in the internet marketing community

First, I cant recommend enough to anyone trying to keep in step with the Google Dance to go to www.seo2020.com and download Charles Heflin’s free ebook The Plan.   The Plan details an exact schedule to generate a website that makes $10 - $15 a day. The website is designed and marketed in a way that will ensure its long-term success and growth according to rules that are being enforced by Google.

Most importantly though, it is the best starting point to get familiar with very basic silo strategy and gain an understanding of keeping to a schedule to meet your online revenue goals.

The Plan denounces any spammy techniques for gaining backlinks to your site, and even goes as far to say that all you need are directory submissions (add adsense after included) and articles submissions.  If you like the report and digg Charles’ style, then I recommend getting The Master Plan, which is $97 I think, but well worth the price. In the Master Plan, Charles Heflin, the writer and webmaster of Seo20/20, heavily emphasizes proper internal linking and creating themes and sub themes in your site. It is a down to Earth expansion of The Plan and the Silo Report that will walk you through step-by-step of the exact processes necessary to create a long lasting and immensely profitable online money making asset that will survive future search engine algorithm changes.

He also recommends the newest and best keyword research tool on the net. The reason its so good is because its the only Search Engine Marketing Tool utilizing Latent Semantic Indexing.

Its called Theme Zoom, but I am telling you right now that its the net’s best kept secret. Its an INDUSTIAL strength kewyord tool that properly creates a site blueprint using your keywords. It will give you over 22,000+ relevant keywords and even gets out some data like which words would make great content headers, which should be in your PPC campaigns, and which ones to write articles about.

People are starting to learn about the tool, as Dr. Mani, the famous internet marketing guru, just sent me an email about his use of it. He doesn’t mention the tool’s name, but it is Theme Zoom for sure.

Personally, I am using with Nichebot.com until Theme Zoom becomes more affordable. It is over 97 a month for it, (that’s just the basic price) but I have heard from Charles at Seo 20/20 that they are working on setting up a one time use of $48 for site blueprint and have already implemented a cheaper 2 week plan. I suggest you buy this only if you have an hour or two a day to devote to it, as the learning curve is high.

If this all sounds alien to you, go over to SEO 20/20.com and read The Plan as soon as possible. The new google dance involves visitor enhanced content, latent semantic indexing, and white hat linking techniques. I will still be using blog networks as Google still counts them as backlinks.

There are some good videos floating around right now discussing Latent Semantic Indexing (LSI) and theming as well as solid website structure to gain top rankings in the search engines. This is further proof that the methods taught at SEO 20/20 are not a temporary fad or smoke screen.

Charlest Heflin says that SEO 20/20 and The Master Plan were the first to teach this strategy to the masses, and he is partly right, though the VEO Report by Colin McDougal has similar ideas about solid content and structure.

If you do anything, go to Seo20/20’s seo book page, and read their free book The Plan and if you have the money buy the 9.95 book called the Silo Report. I highly recommend The Master Plan too, its one of the best books I’ve read about using internet marketing to make real money online. (more…)

Seomoz.org, a highly regarded site in the search engine optimization industry, has created one of the most useful seo tools for curious webmasters and web marketing professionals to gauge a site/page’s relative importance and visibility. Its different than PAGE RANK because it tells you your site’s potential to rank in the search engines…page rank is one of many factors the tool utilizes to give you your data.

A comparable site, Nichewatch.com, gives you decent metric data about your site’s incoming links, pages indexed by the search engines, and keywords. Also, Matt Callen’s Seo firefox plugin gives you great metrics.

However, Seomoz’s Page Strength SEO Tool tells you:

• The potential ability of your page to rank in the search engines.
  • Is your site making inroads on the world wide web?

• The Importance and Visibility of a Webpage.
  • Is visitor traffic and search engine visibility within your grasp?

• Data on Popularity, Links and Mentions of the Page/Site Across the Web
  • How popular is your site within your niche?

To compile your page strength score, Seomoz’s uses some interesting factors (there are a total of 13 factors used):

1. Position at Google for first four words of title tag on target URL. (this usually means your sites Name or main keywords)
2. Age of Domain (using wayback machine)
3. Domain Name Visibility: This is a count of results at Google for a search for your domain, showing URL visibility rather than incoming link count. (
4. Internal Link Percent: This is the percentage of pages on the domain that link to the target url. If the target URL is the same as the domain name, this is usually 100%
5. Number of search results for URL search at del.icio.us
6. Links found in Wikipedia
7. Listings in DMOZ
8. Google Pagerank of full URL and Domain

The page strength is based on a scale of 0 to 10 just like google’s page rank, and anything 2.5 or higher is a good start.

For example, this marketing site currently scores a 2.5/10 and Seomoz’s tool tells me this:

Although not a considerable presence, your site/page is making
inroads online. Visitor traffic and search engine visibility is within
your grasp.

As a webmaster and internet marketer, the value of this tool is very high; you can use it before doing a search engine optimization campaign for a company or for your own sites. As a niche marketer, you can track in detail how your site is growing.  If six months from publication your site is still below Page Strength of 3, then perhaps you need to change the structure of your site or change your link acquisition campaign.

SEOmoz | Page Strength SEO Tool

Google has registered a new patent with the USPTO that reveals they will use human editors to assist their algorithmic search, hinting at social search to determine your search results.

The patent is titled “System and method for supporting editorial opinion in the ranking of
search results” and includes many ideas that are probably already in use.

It is interesting to note that Google is trying to better judge user search intent. No search engine can do that right now, though social searching sites like delicious are doing a great job. Currently, Search Engine Algorithm’s cannot understand the intent of a user when he/she enters a search phrase; the formulas can only compute which sites are most relevant to the search phrase. To help solve this problem, the patent describes a process of matching search queries with ‘themes’ on Google’s servers. These themes are based on commonly occurring search terms from Google’s network. The human editors will analyze the search query database or logs of users and create these themes, or categories of information.

This means humans will be looking at what you search for, and see if they’re are commonly occuring themes in certain searches. This means that social search algorithms are now becoming the norm. I think its the right time, as Google in my opinion has been lacking in highly relevant search results lately. I am finding better results on http://del.icio.us than I am on Google.

It will be interesting to see what happens with results, but I do think this is a smart move on Google because it seems that Yahoo is on the comeback.

Just go to GahooYoogle and you can search google and yahoo at the same time, and see which site comes back with more relevant results.

United States Patent: Google Patent Number 7096214

The number of websites that link to your websites is the one of the most critical ingredients to your online success. If you have hundreds of websites linking to you–credible sites are better–then two things will happen.

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